I'll be honest—I used to apologize for taking up space. In the fashion industry, in rooms, at dinner tables. The industry I loved also taught me to shrink, to edit myself before I edited a collection. I founded SERVE because I refused to design for a version of a woman that doesn't exist.

This isn't about body positivity as a marketing strategy. It's about making clothes for women who eat well, live fully, and refuse to compromise what they want out of life and their wardrobes. I wanted to create a brand where you could show up exactly as you are—ambitious, hungry, unapologetic, and feel extraordinary doing it.

SERVE exists because I got tired of waiting for the fashion industry posturing about making change. Authentic representation isn't one token gesture on a runway. It's designing with intention, sourcing with integrity, and building a brand that actually reflects the very women wearing it.

Fashion should make you feel powerful, not punished. So yes, these are clothes you can eat in. But more importantly, they're clothes you can live in—without ever dimming yourself to fit someone else's idea of what luxury should look like.

Thank you for being here, for taking up space & for serving looks.